The original logotype, created in 1962, featured colorful lettering in a playful, toy-block design (sometimes … Yeah, not feeling this one. I like the color combination on this logo. Changing with the times again, the Taco Bell logo underwent another evolution in the 1990s. FREE Shipping by Amazon. 2,000 calories a day used for general nutrition advice, but calorie needs vary. According to Taco Bell’s website, Glen Bell originally created Bell’s Drive-In and Taco Tia in San Bernardino, California, in 1954. $18.51 $ 18. The bell, as well as the letters, grew wider, while the background grew even. This more customizable Taco Bell logo represents a shift in recent years that has shown franchisees seeking, and franchisors allowing, increased variations among locations, which is a major concession on the part of franchisors. by Taco Bell. The first Taco Bell opened in Downey, California on March 21, 1962, and today the franchise boasts over 7,000 locations. This rare photo shows Kermit Becky, the very first Taco Bell franchisee, hunched beneath his restaurant menu board in 1965.The lineup includes five food items, for less than a quarter each. Taco Bell Original Taco Seasoning Mix, 1 oz. Here’s a great example of the logo (albeit in black and white) along with some other imagery that would probably not fly today, from a 1968 newspaper ad: Taco Bell flew headlong into the earth tones of the 1970s with this update. This one introduced what would become the logo’s defining element: the bell. As is often the case with logos, older logos can stick around in advertising and building design for a while after their official expiration dates. Get free shipping on all orders over $50! Which is kind of strange when you think about it, as this logo is minimalist in the extreme and not loud or gaudy at all. Therefore, an in-depth examination of popular brands, including a look at how they have remained popular over time, can reveal a microcosm of the larger society. Aside from teaming up with other recognizable brands to increase desirability and store traffic, Taco Bell also gave a nod to the healthy-food movement when it released its “Cantina Menu” – which supposedly featured healthier, fresher options to supplement the Taco Bell staples- in 2012. Then in 1997, PepsiCo separated Taco Bell and its other restaurant chains to form Tricon Global Restaurants, which became Yum! Brands in 2002. Your email address will not be published. Over that time span, Taco Bell experimented with targeting different demographics, creating Taco Bell Express, which emphasized low price and high volume in well-trafficked areas such as downtown locations, truck stops, and gas stations, and later dabbling high-end concepts with U.S. Taco Co. and Urban Taproom restaurants. Not much to say about this one. Prices may vary. Distinguishing itself from other mainstream fast-food franchises, which typically base their menus on burgers, fries, and milkshakes, Taco Bell serves Tex-Mex-inspired dishes like tacos, burritos, and quesadillas. The Cantina Menu was created with celebrity chef Lorena Garcia, a Venezuelan chef famous for having competed on the cooking show Top Chef Masters. The first logo design had three distinctive elements – squares, a color scheme, and a blocky wordmark that laid horizontal. I like the color combination […] While some marketing endeavors have been criticized for being too outlandish and some attempts to attract different demographics have been unsuccessful, Taco Bell has shown a willingness to evolve and to try new things. In 1973, Taco Bell introduced the first change to logo’s classic design. This logo is still used at many locations, and for the Taco Bell Arena until it was renamed the ExtraMile Arena in 2019. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Tumblr (Opens in new window), Click to email this to a friend (Opens in new window), Celebrate Thanksgiving with the Navy Pacific Reserve Fleet (1952), Kodachrome Memories #7: Halloween Memories (1950s & 1970s), Retrotisement: Whitman's Chocolates for Halloween, 1928, Single Cel Organism #2: Journey Back to Oz, Sears Catalog Goodness #3: Late ’70s Exercise Equipment. Taco Bell Logo Yellow Graphic T-Shirt. Oh well, that’s progress I suppose. Instead, the combination of orange and purple was adopted. About seven years after George Bell sold his remaining ownership interests in the company he had created, the evolution of the “Bell” in the “Taco Bell” name to an actual, literal bell was complete. If you continue to use this site we will assume that you are happy with it. 51. Another part of this marketing blitz involved a glassware giveaway tie-in with Star Trek III: The Search for Spock, as Burger King had done with Star Wars movies in previous years. Taco Bell 2032 - In honor of the return of Nacho Fries and the 25th Anniversary of Demolition Man, Taco Bell brought Taco Bell 2032 to life in a futuristic pop up dining experience at Comic Con San Diego. ... Amazon Ignite Sell your original Digital Educational Resources: It was designed by Lippincott. Gone were the “dancing” multi-colored letters and sombrero, and in their place were simple, uniformly brown letters. By examining the past half-century of Taco Bell’s branding through the various incarnations of the Taco Bell logo, we can gain a great deal of insight not only into the company’s history, but also the evolution of the American consumer over several decades. $27.00 $ 27. Also of importance is the notion that Taco Bell has communicate its willingness to change and adapt its potential customers. Anyway, the intent of this redesign was to help the chain become more mainstream yet not become so Americanized as to lose its ethnic identity. Required fields are marked *. While most Taco Bell restaurants at that time were based in California, the company was seeing significant growth eastward, and in 1968, Taco Bell launched its first restaurant east of the Mississippi. It’s the most fun logo the company used, although lacking any kind of sophistication. Copyright © 2020 - All rights reserved The one press clipping I could find about it, a small piece in the Long Beach Press-Telegram, notes that Taco Bell had put out a press release announcing that a location in Long Beach would soon become the oldest continually operating Taco Bell. With a menu of 19¢ tacos, tostadas, fries and 24¢ cheeseburgers, Del Taco brought in $169 in sales on its first day in business - the equivalent of 900 tacos. We use cookies to ensure that we give you the best experience on our website. Your email address will not be published. This was in widespread use for the first decade of Taco Bell’s existence. This website uses cookies to ensure you get the best experience on our website. Olive Garden Logo Design History and Evolution, Chipotle Logo Design, History, & Evolution: Everything You Should Know, Caribou Coffee Logo Design History and Evolution, Starbucks Logo Design History and Evolution. This site uses Akismet to reduce spam. Taco Bell, fast-food restaurant chain headquartered in Irvine, California, U.S., that offers Mexican-inspired foods.Founded in 1962 by American entrepreneur Glen Bell, the chain has more than 7,000 locations and over 350 franchisees worldwide. This logo resembled someone asleep wearing a sombrero. Taco Bell launched Nacho Fries, the most successful product launch in the company’s history. Few, apparently, even knew it was the original Taco Bell. Comment by Old Denmark on January 25, 2012 at 7:05am Taco Bell logo design has evolved, undergoing five modifications after its first launch in 1962. It's a form of sun symbolism called "capstone with all-seeing-eye" precisely like … Learn how your comment data is processed. At participating locations. The 1992 brought about a completely new logo. Taco Bell is an American-based chain of fast food restaurants originating in Irvine, California in 1962, by founder Glen Bell.Taco Bell is a subsidiary of Yum! Frijoles are a Mexican bean dish, pretty basic compared to what you can get at Taco Bell … Tax extra. The newest Taco Bell logo was unveiled to coincide with the opening of its flagship restaurant in Las Vegas. Notice the 6's or Yellow 6-Red 6-Purple 6. The brand grew quickly and Taco Bell opened its 100th location in 1967, just five years after George Bell opened the first location. However, the “free taco” campaign has been resurrected in the form of the “Steal a Base, Steal a Taco” promotion centered on Major League Baseball’s World Series championship. 5.0 out of 5 stars 3. It also was a sneak preview of things to come. Additional nutrition information available upon request. The 1994 logo modification included even brighter colors: pink and blue. The restaurants serve a variety of Mexican-inspired foods, that include: tacos, burritos, quesadillas, nachos, novelty and specialty items, along with a variety of "value menu" items. Were the “ dancing ” multi-colored letters and sombrero, and today the franchise boasts over 7,000 locations Bell. Scheme at all PES2011 ( Pro evolution Soccer ) PC DVD-ROM Software, as as... Squares, a color scheme at all 6 's or Yellow 6-Red original taco bell logo 6 the image of the.! Changed dramatically your email addresses public with a portfolio of 325 franchisee-owned restaurants 'll always it. 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