In the past Amazon didn’t disclose its GMV, but in the 2018 shareholder letter it finally gave a bunch of rounded numbers: global first party sales were $117bn (note this is slightly different from the $123bn above, given in the formal accounts in the same report), and global third party sales were $160bn, giving global GMV of $277bn and meaning that 58% of global Amazon ecommerce is actually made by third parties using its platform, not by Amazon itself. The more that ecommerce expands beyond the original commodity categories, the more that we see new and different models and experiences proliferating. A whopping 65% of Amazon customers use computer devices to buy products. On the 20th anniversary of the IPO Amazon stock closed at $961.35, giving the company a market value of about $466.2 billion. Amazon averages a 74% share of digital transactions in the US. Bank of America estimates Amazon currently has about 44% of U.S. e-commerce market share, up from 40% in 2018. Meanwhile, the Amazon Chime SDK uses 14 data center regions, and Microsoft ACS touts 18 data center regions. That’s to say, the affiliate program has been beneficial to both Amazon and eCommerce entrepreneurs. CIRP intimates that, on average, an Amazon Prime subscriber spends $1300 yearly, compared to $700 spent by non-member customers. Notably, Amazon has been at the fore of the endless shifts in attitude, demographics, technological advancements, and customer preferences. On the other hand, you could also guess that AWS, Prime and maybe advertising have a larger proportion of their business in the USA, meaning US ecommerce would have to be smaller to make the maths work, but we don’t really know. That's 490 times its split-adjusted stock price. Amazon owns more than 90% market share across 5 different product categories [Report] Reports from Kleiner Perkins' Mary Meeker and e-commerce data … Share this page. Gasoline stations had $511bn of revenue (co-incidentally almost exactly the same size as ecommerce) and it seems unlikely that Amazon will ever sell gasoline. Part of the reason Amazon has gobbled up the lion’s share of the eCommerce market is its Affiliate program. Based on my DCF analysis, I estimate Amazon's fair … It also offers the most extensive product catalog (at 353 million products) and has an enormous market value of $993 billion. Read Amazon Publisher Services customer reviews, learn about the product’s features, and compare to competitors in the Other Advertising Software market Others in the list include: clothing, shoes & jewelry (43%), Home & Kitchen (39%), beauty & personal care (36%), books (33%), cell phones & accessories (28%), movie & TV (25%), pet supplies (20%), sport & outdoors (17%), grocery & gourmet food (15%), automotive parts & accessories (13%), and baby products (9%). The program is a no-brainer for its free shipping. Skip to main content. Well, Amazon discloses its revenue by country, and US revenue in 2018 was $160bn (these tables are all in millions). That clearly wouldn’t mean it wasn’t dominant in the ‘relevant market’. However, these applications have had a hand in the process as statistics have revealed. Rate Amazon Kindle. When it comes to creating innovations and programs that set the standards, Amazon has no equal. Approximately 2.5 million sellers have a product listed for sale on Amazon. Splitting out GMV is important because Amazon isn’t setting the price or choosing the selection for the third party Marketplace. The company ended 2017 with about 44 percent of the market. Also, Amazon Alexa is available in more than 60,000 devices. Get it as soon as Wed, Apr 15. For example, Prime, Prime Day, and FBA are notable pieces of ingenuity that have stamped Amazon’s authority as a global eCommerce giant. Life is complicated. Today, Alexa has become an integral part of how consumers interact with their smart home devices. 66% of the top 10,000 Amazon sellers use FBA service. As it stands, the retail behemoth controls the most significant eCommerce market share. Learn why we say that in our analysis of Amazon's ebook market share below. That’s a political question as much as it’s an economic one. As of 2018, Amazon held 49% of the lucrative $252.7 billion US market. What mattered in tech this week, and why. Understand your visitors with Statcounter See why over 2,000,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business. On account of convenience, the FBA has been a revelation that saves time and money. There you have it, our comprehensive compilation of Amazon statistics. He has written extensively on these two subjects, being a firm believer in SaaS to PaaS migration and how this inevitable transition would impact economies of scale. If we exclude the stores, ~66% of Amazon’s revenue is in the USA, and it seems reasonable to assume as a starting point that the same proportion of ecommerce is also in the USA. In the U.S., the company's share of all retail sales is as high as 7.7 percent, including sales made by other retailers who sell on Amazon's Marketplace. Factoring in the Amazon Marketplace, there are over 353 million products available on Amazon. It presumes Amazon doesn’t compete with malls or department stores or Walmart or with any other shop. Germany is Amazon’s largest foreign market, accounting for nearly one-third of its international net sales in 2017, according to the firm. So for a category like electronics, you can see that there is a huge To reap maximum benefits, you need a leading eCommerce platform for small businesses and a well-orchestrated customer acquisition strategy. Amazon market cap history and chart from 2006 to 2020. So, we need to consider both Amazon’s own sales and the value of third party sales (together, GMV) in market share, and again we know the global number but not the US number. In total, Amazon accounts for more than 5% of the total US online and offline sales. When it comes to checking reviews, 79% of US consumers go to Amazon. The same year the share of the AWS IaaS segment was 51.8%, and it’s raked $12.2 billion in revenue. Three-quarters of Amazon seller firms had between 1 and 5 employees, in 2018. To understand where the CPaaS market is There is no doubt Amazon provides an established customer base, but for increased acquisition, you should advertise strategically, implementing new technologies, and price more dynamically. Much of its success has to do with its wide-ranging product offering, low prices and a high degree of cross-border shopping from neighboring countries. It presumes no-one ever asked ‘should I buy this from Amazon or from Barnes & Noble’? 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