What trends does he have his expert eye on right now? But our real secret sauce is who we are, what we believe in, and why we do what … Amount of carbs in Sir Kensington’s Classic Ketchup: How many net carbs are in Sir Kensington… Lessons learned: Ten years ago, Scott Norton and Mark Ramadan started Sir Kensington’s to change the way America thinks about condiments by zagging when others zigged. Since their early days of experimental ketchup parties at Brown University, they and their team have come a long way, capped off with the huge announcement last week that they will be become part of the Unilever family: https://medium.com/@sirkensingtons/sir-kensingtons-the-next-chapter-6e1bd994ac8f. Sir Kensington was the character we created that reflected the never-ending search for something better. There have been several key differentiators in their product and process since it’s inception, but one of the key components of their success is the importance that they placed on brand from the very beginning. Unilever Buys Sir Kensington’s, Maker of Fancy Ketchup. Enhance the flavor of this roasted chicken salad by using Sir Kensington’s products. Read more about this exciting transition here, I first met Mark and Scott when Sir Kensington’s was in just a few high-end New York restaurants and boutique grocery stores. It needed to show that they understood not only their marketplace and opportunity but that they also saw the importance of building a consistent visual and brand story. Sir Kensington’s is a mission-driven company and a pioneer and leader in condiments sold in the organic and natural marketplace. He graduated in 2008 from Brown with a BA in Economics and International Relations. For us, making a positive impact isn’t a marketing angle — it’s core to who we are. There are three mega trends Scott says Sir Kensington’s is excited about and keen to build into their brand story. Taking the story of Sir Kensington's spice travels offline and connecting directly with consumers, these brand ambassadors promote a quirky and costumed brand experience. Sir Kensington's Microsite will introduce the story … … Sir Kensington’s ketchups are, dare we say, a revelation. On the eve of Barbados’ 54th … In Sir Kensington’s case, the “why” was because there was a gap in the market for a premium, organic and “fancy” condiment category. This is a small amount on a 2,000-calorie diet, for example. LEGENDARY WEST INDIES fast bowler Sir Wesley Winfield Hall has joined Sir Garfield Sobers once again at Kensington Oval. Following a ceremony attended by cricket officials and greats of the game such as Sir Garfield Sobers, Sir Charles Griffith, Joel Garner and Desmond Haynes, the 12-foot-tall statue was revealed. More than three years after announcing the sale of the gourmet condiment maker to Unilever, the cofounders of Sir Kensington’s have moved on. How we choose to grow our food and what we choose to buy at the grocery store can make a big impact. How could they be made better? We wanted to create a story around it–something that really helped people connect with the brand in a way that went beyond just what was in the bottle. Prior to Sir Kensington’s, Ramadan worked as a consultant at McKinsey & Company in New York City, specializing in the consumer goods and travel industries. Ranch. We know that it’s food that makes the biggest impact on our lives and our planet. Journey with Sir Kensington as he travels the globe to find the perfect Ketchup, Mustard, and Mayonnaise recipes. How could they be made better? Sir Kensington's I Stories From The Field I Whole Foods Market 113,514 views SHARE NOrèGMO • VEGAN 9: SIR KENSINGTON',i Vegan Mayoš . We are a proud certified B Corporation — which is a fancy way of saying we’re not just doing this to make a living. We are a proud certified B Corporation — which is a fancy way of saying we’re not just doing this to make a living. Friendly and enthusiastic, and positioned in high foot traffic areas at festivals and trade shows relevant to the brand, Tweeds give out free samples and swag and engage consumers with a fun and memorable experience. Continue reading the main story. Adding Sir Kensington’s mayonnaise is the best thing I ever did to my chicken salad recipe! It’s kind of a big dill. When the brand was first constructed, it was around the mystical character of Sir Kensington himself, who purportedly travelled the Orient in search of superior spices for his secretive ketchup recipe. Fast Company - In their final message to their early investors, the founders of the Unilever-owned condiment brand reflect on their journey. Sounds kinda grandiose but it’s quite simple. Image: Kensington, to the west of London, has always been an attractive royal retreat, as evoked in this image of the palace and grounds from the 1750s. From that point on, full design and branding consideration was applied to any packaging, displays, dispensers and so on to protect the brand and explain why it was different. Why was it that as the world began to wake up to better food, ketchup had been left behind? The classic mayo is my favorite, but the flavors in their chipotle mayonnaise gave this my chicken salad a spicy twist to change things up even more. This also gave Mark and Scott a perfect parallel story to tell of how they set out to make a better product by first understanding its history and then how they could be different. Sir Kensington’s puts hip spin on common condiments that … Scott Norton, who stayed on as … At Sir Kensington’s, we chose to begin making a positive impact by giving some TLC to the smallest players on the modern plate — the condiment. 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